Email marketing is still one of the best tools for affiliate marketers. If you use the right strategy and software, you can build strong relationships, get more conversions, and earn more money. But with so many tools out there, finding the best email marketing software can feel a bit overwhelming.
I’ve been in affiliate marketing for years, and I’ve tested lots of platforms. I’ve also helped others grow their campaigns. In this guide, I’ll share the top tools that really work—based on performance, ease of use, automation, and cost.
1. What to Look for in Email Marketing Software for Affiliates
Before we jump into the tools, here are the features you should look for as an affiliate:
- Automation & Autoresponders – Helps send follow-ups at the right time to boost engagement.
- High Deliverability – Your emails should land in inboxes, not in spam.
- Affiliate-Friendly Policies – Some platforms don’t allow affiliate links, so watch out.
- Segmentation & Personalization – Sending targeted emails leads to more sales.
- Analytics & A/B Testing – Helps you understand what works and what doesn’t.
- Ease of Use – A simple tool saves time and stress.
Alright, now let’s go over the top email marketing tools for affiliates.
2. GetResponse – Best All-in-One Email Marketing Solution
GetResponse is a top pick for many affiliate marketers I know. It’s a full package with email, automation, and even webinars.
Why it’s great for affiliates:
- Super easy drip campaigns with its autoresponder tools.
- High deliverability, so your emails actually get seen.
- Nice pre-made templates to get you started fast.
- Built-in conversion funnel tools to help turn subscribers into buyers.
One affiliate I helped saw a 30% boost in conversions after switching to GetResponse!
3. AWeber – Reliable & Beginner-Friendly
AWeber’s been around for a long time. It’s great if you’re just starting or want something reliable and simple.
Why it’s great for affiliates:
- Drag-and-drop editor – No coding needed.
- Smart automation that reacts to your subscribers’ behavior.
- Great customer support – Quick answers when you need help.
- Affiliate link tracking – See what’s getting clicks and sales.
A friend of mine who runs a small affiliate site loves how simple AWeber is. It does the job without the hassle.
4. ConvertKit – Best for Creators & Content-Based Affiliates
If you’re a blogger, YouTuber, or content creator doing affiliate marketing, ConvertKit is made for you.
Why it’s great for affiliates:
- Visual automation builder – Set up emails in a clear, easy way.
- Great tagging and segmentation – Makes your emails more personal.
- No limits on affiliate links – Use your links freely.
- Built-in landing pages and forms – Grow your list right on the platform.
A client of mine doubled their affiliate income in three months using ConvertKit’s segmentation tools.
5. MailerLite – Affordable Yet Powerful
On a tight budget? MailerLite gives you pro features without breaking the bank.
Why it’s great for affiliates:
- Free plan for up to 1,000 subscribers.
- Simple automation builder – Easy to set up email sequences.
- Good deliverability, even on the free plan.
- Comes with popups and landing pages – No need for extra tools.
A neighbor running a niche affiliate site used MailerLite’s free plan and saved a lot before upgrading later.
6. ActiveCampaign – Advanced Automation for Serious Marketers
ActiveCampaign is for marketers who want deep automation and CRM features.
Why it’s great for affiliates:
- Behavior triggers – Emails are sent based on what users do.
- Built-in sales CRM – Helps you manage and track leads.
- Dynamic content – Tailors emails for each subscriber.
- Split testing – Try different subject lines and email content.
One marketer I know saw a 45% increase in email revenue after switching to ActiveCampaign’s powerful tools.
Final Thoughts: Picking the Best Email Marketing Software
The best email marketing software depends on your goals, budget, and how advanced your campaigns are.
- GetResponse is great for all-in-one features.
- AWeber is perfect if you’re a beginner.
- ConvertKit works best for creators.
- MailerLite is great if you’re watching your budget.
- ActiveCampaign is ideal for advanced automation and growth.
Try out a few of them using free trials to see what works for you. The right email tool can take your affiliate marketing to the next level.
